At renewal, an employer can weigh what it paid against whether employees used it. A member who never books a visit is a member the employer will question. The first visit matters most, so make it easy and make it early.
Why use matters at renewal
Don't share medical details with the employer. It can see how many enrolled employees have had at least one visit or message. Low use looks like money spent for nothing, even when the people who did come got good care. Here's how to track use without sharing private details.
Get the first visit booked
- Offer a first visit slot at enrollment, before they leave the meeting.
- Send a welcome text with your number in the first week.
- Call new members who haven't booked within 30 days.
Give reasons to come back
- A yearly check-in and labs, scheduled ahead.
- Reminders before flu season.
- Short notes on what members can text you about: rashes, refills, sick kids, travel questions.
Watch the numbers each quarter
In a made-up example, an employer has 50 enrolled members. After six months, 22 have had a visit or message. That's 44%. Call the other 28, or ask HR to share a reminder. If use is still low near renewal, say so first and bring a plan.
What I'd do this week
- List each employer's enrolled members who haven't had a visit.
- Write a short welcome text you send to every new member.
- Put a 30-day check on your calendar for each new group.
Common questions
Is low use good for my margin?
In the short term, yes. At renewal, it can put the contract at risk.
What counts as use?
Any visit, call or message. Decide your definition once and use it for every employer.
Can HR remind employees for me?
Yes. Give HR a short message to forward. Don't share who has or hasn't visited.
Want to see what each employer contract earns?
We reconcile every account every month and send your P&L and Balance Sheet by the 15th, so decisions like this start from real numbers. If that's what you need, apply to work with us.