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Your Google Business Profile: a setup checklist for DPC practices

Daniel Luna
Daniel Luna
Founder, DPC Bookkeeper · November 2026 · 2 min read

It's free. Complete every field, add real photos and post on it once or twice a month.

The fields that matter most

Photos

Add photos of the outside, so people can find the door, the waiting room, an exam room and the doctor. Add a few new ones every quarter.

Posts

Google lets you post updates to your profile. Share a new article, an open house date or a seasonal reminder. Post on a set schedule, like once or twice a month.

Questions and reviews

Reviews matter too. How to get more Google reviews and how to reply safely.

Check what it brings in

Google shows how many people called, asked for directions or clicked to your website from the profile. In a made-up example, 40 calls a month from the profile and 6 new members. Ask every new member how they found you, so you can tell. How to track where members come from.

What I'd do this week

Common questions

Does it cost anything?
No. The profile is free. Google sells ads separately, and you don't need them for the profile.

Should I add my price?
Yes, if you can.

Who should manage it?
Anyone on staff, with the owner as the main account holder.

Want to know what each new member costs to get?

We reconcile every account every month and send your P&L and Balance Sheet by the 15th, so you can see what each new member is worth and what it cost to get them. If that's what you need, apply to work with us.