Health fairs, festivals and farmers markets put you in front of local people. A booth pays off when you pick events where your future members show up and you collect a way to follow up.
Pick the right events
- Events in the towns you serve.
- Crowds that match your members: families, working adults, small business owners.
- Events where people stop and talk, not ones where they rush past.
Ask other vendors how busy last year's event was before you pay.
What to bring
- A sign with your price in large print.
- A short handout with prices, what's included and a meet-and-greet link.
- Something useful to do at the table: blood pressure checks, if appropriate and allowed.
- A sign-up sheet for follow-up, with clear permission.
Follow up within two days
Email everyone who signed up with your pricing page and a booking link. How to follow up without pushing.
Do the math
In a made-up example, a booth costs $150 plus 6 hours of your time and one staff member. You collect 35 names and gain 3 members within two months. Compare the cost per member with your other sources. What a member is worth.
What I'd do this week
- List the community events in your area for the next six months.
- Pick two that match your members.
- Make a large price sign you can reuse.
Common questions
Should the doctor be at the booth?
For at least part of the day.
Are free screenings a good idea?
If you offer them, check your insurance and state rules first, and have a plan for abnormal results.
Should I give away items?
Keep them small, and ask your attorney about rules on gifts to patients.
Want event costs tracked against new members?
We reconcile every account every month and send your P&L and Balance Sheet by the 15th, so you can see what each new member is worth and what it cost to get them. If that's what you need, apply to work with us.