An open house lets them walk in, meet the doctor and ask questions without a sales pitch. Plan it like a small event, invite your members to bring friends, and follow up with every visitor within two days.
Plan it
- Pick an evening or weekend morning, about 90 minutes.
- Keep it simple: drinks, light snacks, a short welcome from the doctor.
- Have the pricing sheet and an enrollment link ready.
- Close the office to patient visits during the event.
Invite the right people
- Your members, each asked to bring a friend or family member.
- People who asked about joining but didn't enroll.
- Local business owners and HR contacts. Finding employer clients.
- Your neighbors, through local social media and your Google profile.
During the event
Give a 10-minute talk on how the practice works, then walk around and answer questions. Collect names and emails, with permission, on a sign-in sheet.
Follow up
Email every visitor within two days with a thank-you, the pricing page and a link to enroll or book a meet-and-greet.
What it costs and what it brings
In a made-up example, food and printing cost $300. Forty people come, 25 are not members, and 7 enroll within a month. That's about $43 per new member, plus staff time.
What I'd do this week
- Pick a date four to six weeks out.
- Ask five members to bring a friend.
- Print a sign-in sheet and pricing handouts.
Common questions
How often should I hold one?
Twice a year is a reasonable place to start. You could tie one to January.
Should I offer a special to people who enroll that night?
A waived enrollment fee is one option. Decide in advance and apply it the same way for everyone.
Can I serve alcohol?
Check your lease and insurance first.
Want event costs matched to new members?
We reconcile every account every month and send your P&L and Balance Sheet by the 15th, so you can see what each new member is worth and what it cost to get them. If that's what you need, apply to work with us.