People who pay for a gym, a yoga studio or a nutrition coach already spend money on their health. A simple partnership with these businesses can put you in front of them at little cost.
Who to approach
- Gyms and fitness studios.
- Yoga and pilates studios.
- Nutrition coaches and dietitians.
- Physical therapists and massage therapists.
What to offer them
- A free talk for their members on a health topic.
- Information about DPC for their staff.
- A place on your list of local businesses you recommend.
What to ask for
- A spot for your flyer or card at the front desk.
- A mention in their newsletter or social media.
- An introduction to the owner's own family or staff.
Keep it clean
Don't pay partners for each patient they send you without asking a healthcare attorney first. Swapping mentions and talks is the simple way.
Track it
Give each partner its own answer on your how-did-you-hear question, or a short web link. In a made-up example, one gym sends 5 members in six months and a yoga studio sends none. Keep the gym and try someone else. How to track sources.
What I'd do this week
- List five local wellness businesses near your office.
- Visit one and offer a free talk.
- Add partner names to your how-did-you-hear question.
Common questions
Should I offer a discount to their members?
Be careful. Ask your attorney before offering one.
What topics work for a talk?
Practical ones: sleep, blood pressure, labs worth getting, what DPC is.
What if the gym owner wants employer pricing?
Treat it as an employer lead and quote it like any other employer group.
Want to see which partners bring members?
We reconcile every account every month and send your P&L and Balance Sheet by the 15th, so you can see what each new member is worth and what it cost to get them. If that's what you need, apply to work with us.