A one-minute video lets people see you answer a common question. You need a phone, a quiet room and a list of questions. No studio required.
What to film
- "What is direct primary care?"
- "Do I still need insurance?"
- "What happens when I text you at night?"
- "What does a lab test cost here?"
- A 30-second tour of the office.
How to film them
- Hold the phone upright at eye level, on a stand.
- Face a window for light.
- Answer in under 90 seconds. Start with the answer.
- Add captions. Captions help anyone watching with the sound off.
Film five in one session. Imperfect and real is fine.
Where to post them
- Your website, next to the matching question.
- Your Google Business Profile.
- Your one social platform. Picking a platform.
- Your replies to people who ask about joining.
Keep patients out of frame
Film when no patients are in the office, and check the background for charts, screens or names.
Track the result
Ask new members whether they watched a video before calling. In a made-up example, half of new members mention a video. That tells you to make more.
What I'd do this week
- Write down the five questions callers ask most.
- Film one answer for each, in one sitting.
- Put the first one on your homepage.
Common questions
Do I need editing software?
Not to start. Try your phone's built-in tools first.
Can staff appear instead of the doctor?
Yes, for office tours and enrollment questions. Medical questions should come from the doctor.
How long should videos be?
Under 90 seconds for most questions.
Want to know what a new member is worth?
We reconcile every account every month and send your P&L and Balance Sheet by the 15th, so you can see what each new member is worth and what it cost to get them. If that's what you need, apply to work with us.