People type their questions into a search box. "How much does a doctor visit cost without insurance?" "Can my doctor text me?" If your website answers those questions well, some of those readers may become members. Start with the questions patients already ask you.
Pick topics from real questions
- Questions callers ask before they enroll.
- Questions members text you that aren't private.
- Comparisons people make: DPC vs urgent care, DPC vs concierge, DPC with a high-deductible plan.
- Local questions: what DPC costs in your town, how to find a doctor who takes new patients.
How to write one
- Answer the question in the first two sentences.
- Use plain words and short sections.
- Give real prices where you can.
- End with a clear next step: book a meet-and-greet or enroll.
Write as much as the answer needs.
How often
Pick a pace you can keep, like one good article a month.
Keep it general
Health articles should be general information, not advice for a specific person. Don't describe a real patient's case without written permission. How to share patient stories with consent.
Share each one twice
Post it on your Google profile and social media, and send it to members in your newsletter. How to write a member newsletter.
See which ones work
Your website tool shows visits per article. In a made-up example, one article on what a visit costs without insurance brings 300 visits a month and most of your web enrollments. Write more like it.
What I'd do this week
- List ten questions callers asked this month.
- Pick the one asked most and answer it in an article.
- Add an enroll button at the end.
Common questions
Can staff write the articles?
Yes, with the doctor reviewing anything medical before it goes up.
Can I use AI tools to write them?
As a starting point, then edit carefully. Check every fact and make it sound like you.
Should articles be long for search?
Long enough to answer the question fully. Padding doesn't help.
Want growth tracked against cost each month?
We reconcile every account every month and send your P&L and Balance Sheet by the 15th, so you can see what each new member is worth and what it cost to get them. If that's what you need, apply to work with us.