Growing a panel isn't one big campaign. It's a few basics done in the right order and kept up. This 90-day plan starts with what loses you members you already earned, then adds ways to reach new people.
Weeks 1 to 4: fix the leaks
- Complete your Google Business Profile. Setup checklist.
- Put prices on your website. Why prices belong online.
- Set a one-business-day response rule. Responding within a day.
- Start a log of every new contact. How to track conversion.
Weeks 5 to 8: use what you have
- Ask happy members for Google reviews. How to ask.
- Ask for referrals. When to ask.
- Follow up with everyone who asked in the last six months.
Weeks 9 to 13: reach new people
- Give one community talk. Speaking to groups.
- Visit two local providers. Building referral relationships.
- Hold an open house, or run one small paid test.
Measure at day 90
Compare new members, new contacts and conversion with the 90 days before. In a made-up example, new contacts go from 40 to 65 and new members from 12 to 24. Keep what worked, drop what didn't.
What I'd do this week
- Print this plan and put dates on each item.
- Pick one owner for each task.
- Write down your new member count for the last 90 days.
Common questions
Can I do all of this alone?
Most of it. Spread tasks across staff and keep each one small.
What if I'm near capacity?
Focus on the first four weeks and a waitlist instead of outreach.
How much should this cost?
The first eight weeks cost mostly time. Paid efforts come last.
Want to see what the plan earns?
We reconcile every account every month and send your P&L and Balance Sheet by the 15th, so you can see what each new member is worth and what it cost to get them. If that's what you need, apply to work with us.