Don't assume the people you meet know what direct primary care is. If your explanation takes ten minutes, they stop listening. Practice a two-minute version that covers what it is, what it costs, what's included and what it doesn't replace.
A two-minute explanation
"Direct primary care is a membership with your own doctor. You pay a flat monthly fee, $X for adults, and that covers your visits, phone calls and texts with me. There are no copays for visits.
Labs and common medications are available at low cash prices. I can do many basic procedures in the office.
It doesn't replace insurance for hospital stays, surgery or specialists. You can pair it with a high-deductible plan or a health-sharing plan.
Would you like to meet me, or see the prices?"
Adjust for who's asking
- Parents: lead with texting about sick kids. Reaching young families.
- Self-employed: lead with time saved. Reaching self-employed people.
- Employers: lead with cost and access for employees. How to explain DPC to an employer in numbers.
Avoid jargon
Words like "fee-for-service," "capitation" and "value-based care" lose people. Say what they get instead.
Practice it
Have every staff member say it out loud until it sounds natural. Use the same words on your website and in your videos. Short videos that answer questions.
What I'd do this week
- Write your two-minute version with your real prices.
- Time yourself saying it.
- Have each staff member practice it once.
Common questions
What's the difference between DPC and concierge medicine?
Concierge practices usually still bill insurance and often charge more. DPC generally doesn't bill insurance for its services.
What follow-up question should I expect?
Whether they still need insurance. Have a clear answer ready.
Should I mention price right away?
Yes. Say it early so people can judge whether it fits.
Want your numbers as clear as your pitch?
We reconcile every account every month and send your P&L and Balance Sheet by the 15th, so you can see what each new member is worth and what it cost to get them. If that's what you need, apply to work with us.